A broad diversity of incompatible technical standards, complex and often one-sided business models, or the lack of usability from the consumers perspective, is still preventing a breakthrough of media services in all European countries. It is the vision of the MINDS partners to remove the barriers that restrain digital media services from turning into a mass market.
Tasks and targets of MINDS International
Pooling know-how from MINDS partners
Local experience, development on local market, competitors information
Best practice examples, concrete needs for new services
Innovations which could be marketed internationally
Sharing knowledge
Website (incl. closed section)
Standardised product information
Regular newsletters
2 to 3 partner meetings per year
Consulting for members
Support of partners in creating new MINDS services (i.e. business model)
Support at implementing MINDS services in a local market
Sales of MINDS services
Sales support of MINDS agencies, which have the sales-lead
Provision of standardised sales material
Handling of trans-national content deals
Representing partner agencies
Participation in conventions
Close collaboration with other organisations (i.e. EANA)
The MINDS business model
Benefits for MINDS partners and customers
State-of-the-art solutions
Low costs (due to economies of scale)
Risk reduction (by using established applications)
Short time to market
Access to innovation
Transfer of know-how (workshops, best practice)
